About

Savitha

The SriPranavam Journey

SriPranavam Sarees was born from heritage, not trend.
Founded by Savitha, an entrepreneur raised in a family deeply rooted in the saree business in Karnataka, the brand carries forward generations of craftsmanship and cultural understanding. Growing up surrounded by the rhythm of looms, fabric selections, dyeing conversations, and the quiet precision of artisans, sarees were never just garments — they were stories woven in silk and cotton.
At SriPranavam Sarees, tradition meets thoughtful curation.
We specialize in traditional wear designed for festive occasions and refined everyday elegance. Our collections are carefully sourced directly from skilled weavers and trusted manufacturers, ensuring authenticity, quality, and ethical craftsmanship. Each saree is selected with attention to fabric, weave integrity, border detailing, and finishing — because true luxury lies in the details.
We focus on offering mid-premium sarees that balance heritage craftsmanship with modern sensibility. Whether it’s a celebration, a temple visit, a festive gathering, or a confident workday, our sarees are designed to elevate presence without compromising comfort.
Rooted in Karnataka and serving customers across India, SriPranavam Sarees blends generational expertise with contemporary retail experience. As we grow both online and offline, our commitment remains constant: authentic sourcing, refined selection, and sarees that honor tradition while embracing today’s woman.
At SriPranavam Sarees, we don’t just sell sarees.
We carry forward a legacy.

The Philosophy

At SriPranavam Sarees, we believe a saree is more than attire — it is identity, heritage, and quiet strength woven into fabric. Our philosophy is rooted in honoring traditional craftsmanship while presenting it with refined simplicity for the modern woman. We work directly with weavers and manufacturers because authenticity matters; every weave carries the skill, patience, and legacy of generations. We focus on thoughtful curation rather than excess, selecting sarees that balance elegance, comfort, and cultural richness. For us, true luxury is not about ornamentation alone — it is about integrity in sourcing, precision in detail, and creating pieces that feel timeless whether worn at a festival, a celebration, or an ordinary day made meaningful.